Beauty & Culture — Saudi Arabia
Hussa
AlSaif
A Saudi creator with a Masters in Marketing, a book club on Fable, and thirteen brand partnerships, among them Sephora, Fendi, and Estée Lauder.
More than 555,000 people follow her work across Instagram, TikTok, and YouTube, most of them young women in Saudi Arabia.
The Record
The audience in numbers.
Every figure below comes from the platforms themselves, checked in August 2026.
555K+
Combined Reach
202K
YouTube Subscribers
74K+
Views, Every YouTube Upload
13
Brand Partners
The curly-hair conversation
She began teaching Saudi women how to care for curly hair before it existed here as a market, and Herbal Essences, Wella, and Denman later came to her because the audience was already hers.
Brands that return
Sephora, Estée Lauder, and MAC have each come back for second and third campaigns after seeing what the first one did.
Beyond beauty
She hosts The Reading Room, a book club on Fable, and moves between Arabic and English with an audience that follows her taste well beyond beauty.
Hussa AlSaif
A creator who thinks like the marketer across the table.
Hussa holds a Masters in Marketing and a degree in Fine Arts, which means she reads her own audience data with the same eyes as the people commissioning the campaign.
She has grown to 148K on Instagram from only 25 posts, 209K on TikTok with 5.3M likes, and 202K subscribers on YouTube, where every single upload has passed 74,000 views.
Off camera she hosts The Reading Room, her book club on Fable, and creates in both Arabic and English.
Masters in Marketing · Fine Arts · The Reading Room · Bilingual AR/EN
See the campaignsSelected Work
Selected work.
Campaign content for Sephora, Fendi, MAC, and Too Faced, shown exactly as it was published.
Sephora Collection
Beauty
Lip tint launch — Instagram & TikTok, KSA
Ongoing partnership
Fendi
Fashion
FW25 fashion week content, regional
Brand collaboration
Herbal Essences
Hair Care
Campaign films in Arabic & English
10.7M plays, her largest campaign to date
Too Faced × Sephora ME
Beauty
Ramadan collection looks
Brand partnership
Sol de Janeiro
Lifestyle
Sundays in Rio launch, Saudi market
Brand partnership
Estée Lauder
Skincare
Skincare routine integration
Brand partnership
MAC Cosmetics
Makeup
Studio Radiance review & tutorial
Brand partnership
Sephora ME
Beauty
GRWM — exclusive product features
Brand partnership
Her Audience
The audience every beauty launch in the Gulf is trying to reach.
Young Saudi women who already know the category and spend in it. The full profile, platform by platform, is in the media kit.
Primarily women
Young Saudi women who set the beauty and fashion conversation in their circles
Gen Z & Millennials
The 18–34 band — the segment every beauty launch in the Gulf is priced for
Saudi-first
Rooted in Saudi Arabia, the Gulf's largest beauty market, with reach across the GCC
High intent
When she features a product, the first comments ask where to buy it
Interests: beauty & skincare · fashion · lifestyle · travel · dining
The Media Kit
One file with everything you need to evaluate a partnership.
Leave a work email and the media kit opens immediately, with the audience profile, the platform numbers, past campaign work, and how a collaboration is scoped.
Prefer to talk first? Send a brief instead
Audience profile
Gender, age band, and geography
Platform breakdown
Instagram, TikTok, YouTube, Snapchat
Brand partners
All thirteen, Sephora to Sol de Janeiro
Campaign case studies
Sephora, Fendi, Too Faced, MAC
Partnership tiers
Single post, campaign, ambassadorship, custom
Content formats
Reels, TikTok, YouTube, Stories, events, UGC
Now reviewing Q4 2026 briefs
Tell us what you're planning
Hussa takes on a limited number of partnerships each quarter. Send a short note about your campaign, and her team will reply within 24 hours, in English or Arabic.