Beauty & Culture — Saudi Arabia
Hussa
AlSaif
The curly-hair icon with a Masters in Marketing, a book club, and the trust of the world's most discerning beauty houses.
Sephora. Fendi. Estée Lauder. MAC. P&G.
Trusted By
The Hussa Effect
What happens when brands partner with Hussa.
When Hussa partners with a brand, her audience pays attention. Global names from Sephora to Fendi trust her to introduce their products to the Saudi and GCC market.
530K+
Combined Reach
191K
YouTube Subs
4.8%
Avg Engagement
13+
Brand Partners
She pioneered the GCC curly hair movement. When Hussa talks about a product, her audience searches for it.
Sephora, Estée Lauder, MAC — the brands that work with Hussa come back. Because the results speak.
Book club host, bilingual storyteller, cultural tastemaker. She's not just beauty — she's culture.
Hussa AlSaif
Not an influencer. A cultural force.
Hussa pioneered the Saudi curly hair movement before brands caught on. With a Masters in Marketing and a Fine Arts background, she built an audience that trusts her taste implicitly.
141K Instagram from 25 curated posts. 198K on TikTok. 191K YouTube subscribers with 2.5M+ views. Active daily on Snapchat. When Hussa recommends something, her audience buys it.
Beyond beauty: host of The Reading Room book club, bilingual storyteller across Arabic and English. Brands don't brief Hussa — they collaborate with her.
Selected Collaborations
A portfolio of world-class partnerships.
From global beauty houses to luxury fashion maisons. Each partnership is a meeting of equals — her creative vision, their brand world.
Beauty
Sephora Collection
Fashion
Fendi FW25
Hair Care
Herbal Essences
Beauty
Too Faced x Sephora ME
Lifestyle
Sol de Janeiro
Skincare
Estée Lauder
Makeup
MAC Cosmetics
Beauty
Sephora GRWM
Beauty
Sephora Collection
Lip tint launch content across Instagram and TikTok for Sephora's KSA market.
Ongoing partnership
Fashion
Fendi FW25
Fashion week content partnership for Fendi's Fall/Winter 2025 regional presence.
Brand collaboration
Hair Care
Herbal Essences
Curly hair content aligned with the GCC natural hair movement Hussa helped pioneer.
Brand partnership
Beauty
Too Faced x Sephora ME
Ramadan collection haul and looks for the Too Faced x Sephora Middle East collaboration.
Brand partnership
Lifestyle
Sol de Janeiro
Limited-edition Sundays in Rio product launch for the Saudi market.
Brand partnership
Skincare
Estée Lauder
Skincare routine and product integration with Estée Lauder.
Brand partnership
Her Audience
The most valuable consumer in the Gulf.
Young Saudi women with purchasing power, brand awareness, and trust in Hussa's taste. This is the audience every beauty and fashion brand is trying to reach.
Primarily Women
Young Saudi women who set beauty and fashion trends in their circles — 78% female audience
Gen Z & Millennials
The 18-34 demographic with the highest purchasing power in the Gulf — 85% of audience
Saudi-First
Rooted in Saudi Arabia with strong reach across the wider GCC — 92% KSA & GCC
High Intent
An audience that discovers, trusts, and buys based on Hussa's recommendations — 4.8% avg engagement
What They Care About
Beauty & Skincare
Product reviews, tutorials, and skincare routines drive the conversation
Fashion & Luxury
From high street to haute couture, her audience follows her style closely
Lifestyle & Wellness
Self-care, wellness, and daily routines resonate deeply
Travel & Hospitality
Destination and hotel content that inspires real bookings
Food & Dining
Restaurant and cafe culture content with strong local engagement
For Partners
Explore a collaboration with Hussa.
The partnership deck includes audience intelligence, past collaboration results, and creative scope. It's designed for teams evaluating a strategic fit.
Audience Profile
Who she reaches: demographics, psychographics, and purchasing behavior
Platform Presence
Where she shows up and the cultural weight behind each channel
Commercial Impact
How Hussa's audience responds to brand content
Partnership Case Studies
A look at past brand collaborations and creative direction
Collaboration Framework
Scope, creative approach, and investment levels for different partnership tiers
Creative Formats
Editorial, campaign, event, digital, and long-form storytelling capabilities
Request the Partnership Deck
A curated overview of Hussa's world, audience, and collaboration framework — built for brand and agency teams.
Available upon request for qualifying brands
Accepting Select Partnerships — Q2 2026
The right partnership
starts here
Hussa works with a limited number of brands each quarter to ensure every collaboration receives the creative depth it deserves. If there's a fit, her team will be in touch.